Sunday, 18 September 2011
John Lewis does it again
Over the past few years, John Lewis has fast overtaken Marks and Spencer's with adverts that captures everyone's imagination without over-emphasing what products you can buy in store or online. The premise of their latest advert is nostalgia trip through the years and the music that defined them and the statement 'never knowlingly undersold'. Just a reminder to consumers that they have been here throughout the years and they are here to stay. Building on individual memories of music that will have defined your youth, John Lewis succeeds in pricking your memory and an urge to seek out what they have instore, well that's how the advert worked for me, what about you?